How to Write the Perfect Press Release
Real-life advice from editors on getting your story in the media
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Whether you're new to writing press releases or have been doing so for years, you'll find plenty of useful advice and tips in this new book. Press releases are one of the most cost-effective ways of getting media coverage for your company, public authority or society. Yet thousands of them pour into newspaper offices every week - and most end-up in the bin.
The centre-piece of this book is a unique 14-step approach to enable you to write the perfect press release - one that editors will want to publish. The book goes on to show how you can add those extras which lift a mundane release and make it something special.
An interesting feature of this book is a brand new survey of 89 editors and journalists from around Britain. They set out their six key "faults" which are likely to stop them using a release. And, in their own words, some of them describe what press release writers can do to raise the chances of their release making it into print.
- Author: Peter Bartram
- Price: £12.95
- Publisher: New Venture Publishing
- Pages: 168
- Format: Paperback 218mm x 134mm
- ISBN: 0-9552336-0-7
978-0-9552336-0-9
Contents
- Start here
- What editors think
- Hitting the headlines
- Setting ground rules
- Collecting information
- Conducting an interview
- Finding media targets
- Build a press release in 14 steps
- Beyond basics: delighting editors
- Putting on the style
- Picture power
- Getting the story out there
- Evaluating success
- Appendix 1 Select bibliography
- Appendix 2 Useful organisations' contact information
Another book? If you're interested in How to Write the Perfect Press Release, you may also find the following useful:
How to Make Your Case in the Media: the complete guide to getting your message across in the press and on radio and TV
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