In-house courses

PERFECT PRESS RELEASE MASTERCLASS

A half-day press release training course for PR and marketing communications professionals who want to take a fresh look at how to write a press release that editors want to print. The course is based on an in-depth research project which revealed what it is that 89 editors look for in writing a press release. Also available as an in-house press release writing course at your own offices. 

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PERFECT PITCH MASTERCLASS

A half-day course for PR and marketing communications professionals who want to sharpen their skills at pitching ideas to editors. The course is based on an in-depth research project which uncovered what 75 editors want from PR pitches. Also available as an in-house course at your own offices.

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WRITING FOR PUBLICATION MASTERCLASS

Writing for Publication is a practical hands-on article writing course for marketing and PR professionals who want to step up a gear with their published writing in newspapers and magazines.The article writing course teaches you to write the way journalists do - you learn the same techniques they've been taught on university journalism courses. Also available as an in-house course for writing articles training at your own offices. 

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PERFECT PROPOSALS & PRESENTATIONS MASTERCLASS

An intensive workshop which shows PR and marketing consultants how to put together new business proposals and presentations that stand more chance of success. The course is based on research about what 115 executives in companies and public sector organisations regard as most important when they are taking decisions about hiring a PR or marketing consultancy. 

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PERFECT INTERVIEW MASTERCLASS

The Perfect Interview Masterclass is a half-day training course for the senior executives of both private and public sector organisations that provide products and services of all kinds. The course will help you to develop what to say and how to say it when you are interviewed by print and website journalists. As a result, you will be able to win interview opportunities that might otherwise not have come your way and, when you have an interview, use it to win positive media coverage for yourself and your company.

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PERFECT PUBLIC RELATIONS MASTERCLASS

Public relations is a valuable marketing tool, but not all PR activity delivers measurable results. This practical PR training course uses lectures, discussions and workshop sessions to show how you can get better results from PR campaigns that deliver real business benefit. 

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THE BUSINESS BOOK WORKSHOP

The Business Book Workshop is for any budding author who has always wanted to write a business book - but never got round to it.The Workshop runs partly as a seminar, partly as a consultancy session. You are taken systematically through all the key issues you need to face as you develop your idea into a published business book. At each stage, there is an opportunity to discuss your own idea and how that could be made to work in the context of the tips and techniques you're being shown.

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PERFECT TEAM AWAYDAY

Team awaydays are a crucial part of the calendar - to learn and share lessons from previous activity, and come together to plan for the future. The Perfect Team Awayday provides the services of expert facilitator Andy Green who can help you identify your key objectives and outcomes from the session. At the Awayday, Andy will help you identify your top priorities - as well as the danger issues which could prevent those priorities happening - so that you can plan more confidently for the future. The session draws heavily on Andy's proven track record of working with major blue chip organisations.

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PERFECT ONLINE PR MASTERCLASS

This course introduces you to the basic principles of online PR and provides the information you need in order to develop an online PR strategy for your own organisation or your clients. The course is based on exclusive research into how 107 companies and public sector organisations are using online PR and the benefits they gain from it.

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