Half-day training on media interviews
PERFECT INTERVIEW MASTERCLASS How to work out what to say, and how to say it, so you make a good impression in media interviewsCourse in briefThe Perfect Interview Masterclass is a half-day media training course for the senior executives of companies that provide products and services of all kinds and for public sector organisations. The course will help you to develop what to say and how to say it when you are being interviewed by print and website journalists. As a result, you will be able to win interview opportunities that might otherwise not have come your way and, when you have an interview, use it to win positive media coverage for yourself and your company. Attend if you are...The course is suitable for people from large and small organisations, and for people who have no previous experience of being interviewed or who have had some experience but want to improve their interview techniques. It is especially valuable for people who are new to an organisation and who need to practise putting across the organisation's point of view for the first time. What you gainAfter attending the Masterclass, you will be able to: About the courseThe Perfect Interview Masterclass is a specialist media training course for any person who is likely to be interviewed by print or website journalists. There are many senior managers that want to win more media opportunities. But they are sometimes worried about the implications of speaking directly to journalists. The course is designed to help potential interviewees approach an interview with more confidence. At the same time, many organisations in both the private and public sectors that provide specialist products and services, find it difficult to develop interview opportunities which journalists from newspapers, magazines and websites want to pursue. This is often because journalists say the interview subject is not relevant to their readers or not sufficiently newsworthy. The course helps interviewees overcome both of these (and other) objections. The course will show how you can identify issues within your organisation and then shape them in a way that will make them of interest to journalists. It will show you how to develop relationships with journalists so that you win your fair share of interview opportunities. And it will give you a solid grounding in the interview techniques that will enable to you get your message across in an interview. The Perfect Interview Masterclass is based around a series of modules which include interactive workshop sessions that enable you to apply the techniques you learn to the real issues you face in your organisation. At the end of the course, you should have a solid grounding in the skills and techniques you need in order to arrange and complete successful media interviews in the future. Masterclass programmeThe Masterclass is based on seven interactive modules: Module 1: First things firstIn this module, you get under the skin of the journalists who write about your organisation and find out how you can get to know them better. Workshop: developing more interview opportunities Module 2: What shall we talk about?In this module, you learn how to identify the products, services and expertise in your organisation that journalists might want to write about. Workshop: matching messages to the news agenda Module 3: Shaping a message for the mediaIn this module, you take the ideas you've discovered in the previous module and shape them in a way that will make them appeal to journalists. Workshop: shaping a media message Module 4: Pitching an interview to journalistsIn this module, you get the inside track on a unique technique for pitching interview opportunities to journalists... it works! Workshop: developing an interview pitch Module 5: Preparing for an interviewIn this module, you discover how to prepare for an interview so that you approach it with confidence. Workshop: devising a "sound bite" Module 6: Handling an interviewIn this module, you learn how to perform at your best in an interview with a print or website journalist. Workshop: mock interviews by an experienced journalist. The interviews are based on realistic scenarios relevant to your organisation. After each interview, you listen to a play-back to evaluate your performance. Module 7: Evaluating the resultsIn this module, you learn about an interview follow-up and how to evaluate your results. Course materials
The Perfect Interview Masterclass comes complete with a set of outstanding course materials that are designed to help you build on your new-found interviewing skills even after the course is over. Each participant receives a course pack which contains: - The Perfect Interview Masterclass Briefing Book and Course Notes. The Briefing Book provides a comprehensive set of notes which you can refer to whenever you need to refresh your memory about key points from the course. The Briefing Book is designed so that you can add relevant points about your own organisation both during and after the course - providing you with a permanent source of reference that will guide you through planning and completing future interviews.
- How to Make Your Case in the Media: The Complete Guide to Getting Your Message Across in the Press and on Radio and TV. This 159-page paperback provides a wealth of advice about how to develop and put across winning media messages. The book features 67 detailed checklists covering almost every kind of situation that you'll come across when dealing with journalists. "This book does just what it says on the cover - it sets out to help people who find themselves being interviewed by either print or broadcast journalists." - Education Marketing & PR Association (EMPRA).
Course presenter profile Peter Bartram
The presenter of the Perfect Interview Masterclass is Peter Bartram. Peter is one of Britain's most experienced freelance journalists. He has been the editor or editorial director of more than a dozen newspapers and magazines past and present. Peter has also written for national newspapers such as The Sunday Times and The Daily Telegraph and for dozens of magazines covering a wide range of topics. He currently specialises in business, finance and IT. As a journalist, Peter has interviewed thousands of people. He has interviewed business legends such as computer wizard Sir Clive Sinclair, Marks & Spencer's Sir Richard Greenbury and Carphone Warehouse's Charles Dunstone. He has interviewed politicians such as Geofrey Howe, Jeremy Thorpe, George Brown and David Steel and thousands of lesser known individuals. Peter is the author of 20 books, several on communications skills. These include How to Make Your Case in the Media (with Colin Coulson-Thomas) and The Complete Spokesperson: a Workbook for Managers who Meet the Media (also with Colin). "Well prepared and well armed with this book, you should be able to get your message across with ease and confidence." -Evening Sentinel. Peter is an experienced public speaker and media trainer. In the past two years, he has presented more than 60 media training events with hundreds of participants. What people say..."Having done a number of press interviews in the past, I thought I knew the do's and don'ts of the interviewing process. Attending the Perfect Interview Masterclass, I quickly realised there were a load of mistakes and pitfalls I don't always avoid. I found the workshop of real value, very interesting and pitched at just the right level. After a few hours, I had a much clearer strategy for preparing for interviews, making what I had to say relevant and interesting, and ensuring I got my point across, ideally through a good sound bite. I found the mock interviews at the end of the session great fun and very insightful." - Matthew Hague, product director, Microlise Booking informationThe Perfect Interview Masterclass is designed to run as a half-day (approximately three hour session) on a date of your choice. It can be held at your own offices or in a hotel or similar accommodation. The fee for an in-house session held at your own offices is based on the number of people attending: one, two or three people, £795; four or five people (maximum), £995. (All figures exclusive of VAT and travelling expenses at cost.) For costs of a Masterclass held at other locations, please ask for quotation. If you would like to book an in-house Masterclass or like further information:
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