PR and marketing team awayday

PERFECT TEAM AWAYDAY

Expert help to get the best from your team, boost their creativity and commitment, and generate new ideas for your future

Awayday in brief

You can't keep doing the same as you did last year. Getting your team together to plan for the next three to 12 months is a great chance to improve how you do things - or create new ideas and ways of working. Our proven track record for in-house teams, consultancies, or multi-agency partnerships means you can make the most of the opportunity, avoid the risk of wasting your team's time, tackle the top priorities, and make a real difference as you start to overcome the challenges you face.

Before and during a Perfect Team Awayday, expert facilitator Andy Green will provide a pre-session briefing, devise a format to meet your needs, run the Awayday session, and produce a series of Action Steps. Duration: available in half-day/full day format from £1,495+VAT. (The Perfect Team Awayday Plus, which adds a fully detailed Debrief Report, is also available from £1,995+VAT. Additional days can also be arranged.)

Use if you are...

PR in-house or agency team, or multi-agency partnership.
Marketing department.
Human Resources/Training department.

What you gain...

Using the Perfect Team Awayday will help you to:

Build on the strengths and address the weaknesses in your team.
Develop new ideas, strategies and ways of working.
Unleash the full creative potential of your team.
Get the full contribution of all members of your team.
Avoid problems such as wasted time, unfulfilled opportunity, and lack of follow-through.

About the Awayday

Team awaydays are a crucial part of the calendar - to learn and share lessons from previous activity, and come together to plan for the future. Bringing together your people in creating new plans engages their full-hearted buy-in when those plans become a programme of action.

The Perfect Team Awayday provides the services of expert facilitator Andy Green (see Course Presenter Profile below) who can help you identify your key objectives and outcomes from the session. At the Awayday, Andy will help you identify your top priorities - as well as the danger issues which could prevent those priorities happening - so that you can plan more confidently for the future. The session draws heavily on Andy's proven track record of working with major blue chip organisations.

The Perfect Team Awayday focuses on getting the best results out of your team. It stimulates them to make the maximum contribution towards generating new ideas, and encourages them to become more open about sharing experiences and lessons. It will help your team go forward together, determined to make the most of your opportunities and overcome the challenges you face. The Awayday is rich in providing you with the right tools and processes to turn the talk into action in the real world.

The Perfect Team Awayday is ideal for teams working on ever-more demanding challenges. It contains training to help your team's creative thinking, brand ideas and management skills. Participants are encouraged to raise their issues and problems in order to make the Awayday session of real value - so that the learning and new ways of working become as sustainable as possible and deliver value way into the future.

Perfect Team Awayday programme

Every Perfect Team Awayday is crafted especially to meet your own needs but it may contain some or all of the following elements.

Before the Awayday, Andy Green will:

Conduct a telephone briefing with key members of your team to identify your big issues and challenges.
Create a special Perfect Team Awayday Workbook and Notes, tailored to meet your needs on the day, as well as offering a valuable resource long after the event.
Devise a bespoke programme, using selected creative thinking tools appropriate for your task.

During the Awayday, Andy Green will:

Facilitate the event to ensure every team member contributes to the full.
Review in your programme what worked well in the previous year and establish what elements you need to take forward.
Create an agenda for change spotlighting how the future needs to be different.
Use new creative tools in the session to overcome barriers to your thinking.
Review "how things are done around here" and identify key operational issues.
Generate enthusiasm and commitment to improve how your team performs.
Use a variety of techniques, including both what are called "top-down" and "bottom-up" thinking tools, to empower your team to devise new strategies and tactics for the year ahead.
Identify priorities for the future - and get the team buy-in
Establish Action Plans to provide a structure for implementing the ideas, insights and new ways of working generated during the session.
Produce a debrief summary, including key highlights for change, an overview Strategic Mind Map, and Action Steps summary.

Perfect Team Awayday Plus version adds the following extras:

After the Awayday, Andy Green will:

Produce a detailed Debrief Report which collates the ideas generated during the day and lists in clear form more detailed Action Steps and priorities.
Overview a series of Strategic Mind Maps of key strategic themes relevant to your organisation.

Awayday materials

The Perfect Team Awayday comes complete with a set of outstanding course materials that are designed to help you build on your new-found PR and marketing skills even after the Awayday is over. Every team member receives a course pack which contains:

The Perfect Team Awayday Workbook & Notes. This 20-page Workbook is exclusive to people attending the Awayday. The Workbook contains a comprehensive set of notes covering the main points of the Awayday. The Workbook also provides room for you to add your own ideas and personal comments so that you can customise it to your own needs. The Workbook is a unique resource and remains a permanent reminder of the session - and a valuable source of reference - long after the Perfect Team Awayday has finished.
The Upturn: your part in its rise, by course presenter Andy Green, is a 208-page paperback book packed with helpful information about how to think flexibly - and think flexibly faster. In the age of disruption, where no-one knows what is going to happen next, the only certainty you have is yourself, your own capabilities and creative thinking - your resourcefulness.

Presenter profile

One of the great strengths of the Perfect Team Awayday is that it is run by a facilitator who is prominent in his field. Andy Green is a leading expert and author on creativity, public relations, brand, word-of-mouth, and personal communications. He has inspired audiences and teams around the world - from San Francisco to Shanghai - to make the most of any situation so they can achieve more with less.

Andy is the author of Creativity in Public Relations, (fourth edition now out) which has been translated into Russian, Chinese, Polish, Indonesian, Croatian, Latvian and Korean. His latest book The Upturn: your part in its rise shows how each of us can improve our creativity and achieve more results by thinking more flexibly, and thinking flexibly faster. His book, Effective Personal Communications, shows how each of us can manage our "personal brands" to improve our impact on the world. Andy's other books include Overcoming Stupidity- in the world around you, which demonstrates how creative flexible thinking is the nemesis of stupidity and A Minute with Tony Blair, inspired by a chance meeting with the then Prime Minister.

Andy is a Fellow of the Chartered Institute of Public Relations, and recipient of the Institute's Sir Stephen Tallents medal. His experience spans in-house from local government and utilities through to consultancy, working in all sectors. He is still a working partner with leading consultancies, founder of the consultancy creativity@work and the social enterprise, the Flexible Thinking Forum.

As a facilitator, Andy is passionate about bringing out the often untapped creative potential of all team members, and using his great energy, experience and enthusiasm to ensure Perfect Team Awaydays are hard work, yet fun. His media profile includes numerous TV appearances for BBC, ITV, BBC Five Live, Sky News and various international media. Andy describes himself as "a mini global celebrity in a micro niche".

He has delivered events for Microsoft in Seattle, eBay in Paris, the UK Government (Department of Health, Environment Agency), Etisalat in Dubai, Pace plc, Australian Broadcasting Corporation, various state government events across Australia, numerous UK universities including Cambridge and Warwick, the British Council in Cairo, as well as the Chartered Institutes of Public Relations and Marketing. In a BBC radio profile of him, Andy named his greatest creative success as his two daughters.

What people say...

From reviews of Andy's latest book, The Upturn:

"Reading this book is like being shot between the eyes with a enthusiastic creative, literal tommy gun. I may have to steal huge chunks of it to make myself look good." - Carl Hopkins, of Channel 4's Secret Millionaire.

"A refreshing read as ever from Andy. This book demonstrates the value of taking a fresh look at an issue from a different perspective. Lots of helpful practical ideas here on how you can think flexibly to reframe business and personal challenges. This book won Size 10½ Boots book of the month - no mean feat!" Bernard Savage, 10½ Boots.

Booking information

You can book the Perfect Team Awayday or the Perfect Team Awayday Plus to take place at your chosen venue anywhere in mainland Britain. The charges for the Perfect Team Awayday are:

Perfect Team Awayday: £1,495 + £261.63VAT = £1,756.63

Perfect Team Awayday Plus: £1,995 + £349.13VAT = £2,344.13

(Please note: Presenter's travel/accommodation expenses are charged at cost. Venue hire and catering charges are the responsibility of the client when arranging an Awayday.)

If you would like to book a Perfect Team Awayday or require further information:

E-mail info@newventurepublishing.co.uk
Telephone 01273 455117