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Half-day training on PR brainstorming
PERFECT BRAINSTORMING MASTERCLASSExpert help to brainstorm great campaigns, pitch winning ideas or inject new life into familiar work Course in briefAn intensive workshop which shows you how to run brainstorm sessions to generate new ideas and when to - and when not to - brainstorm. The course is based on experience of over 2,000 brainstorm and creativity sessions. The brainstorm course is followed by a distance learning exercise in which you have an opportunity to share the outputs from your next brainstorming session and have it critiqued by e-mail. Duration: half-day. Cost: £195 + £34.13 VAT = £229.13. Use if you are...PR professional working in an agency or in-house Marketing communications executive or assistant Human resources professional or trainer
The course is suitable for people from large and small organisations and from companies, public sector bodies and not-for-profit organisations. What you gain...After attending the Perfect Brainstorming Masterclass you will be able to: Identify the 7 most common problems experienced with brainstorming Know the 3 best alternatives to use if brainstorming is not suitable Discover how to run your own structured brainstorming sessions Learn how to manage different types of people in a brainstorm Know what to do after the brainstorm Find how to use "virtual brainstorming" Discover how to avoid "blamestorming" Avoid problems such as wasted time, unfulfilled opportunity and lack of follow-through Find out how to brainstorm in your sleep
About the courseBrainstorming is perhaps the best-known creativity technique. When done well it can generate brilliant ideas. It is, however, also the most misused activity, and can often be a source of frustration, wasted time and a barrier to fulfilling the creative talent of your team and the potential of their ideas. The Perfect Brainstorming Masterclass is a half-day workshop which focuses on how PR people can plan, run and effectively deliver successful brainstorm sessions. The Perfect Brainstorming Masterclass is presented by expert trainer Andy Green (see course presenter profile below). The session draws heavily on Andy's proven track record of working with major blue-chip organisations. The Masterclass is heavily based on real-life experience so that you can easily transfer what you learn to your workplace and put it to use to help yourself and your colleagues in your next brainstorm session. The Masterclass is ideal for young professionals learning about developing their creative talent and for more experienced professionals who want to improve the management and performance of their colleagues. Participants are encouraged to raise issues and problems they have about using and managing their own creative abilities. The Masterclass lasts for approximately three hours with a short break half way through. Following the course, participants have the opportunity to share the outputs from a brainstorm session and have it critiqued by e-mail by the Masterclass presenter. Masterclass programme1. What exactly is brainstorming?What is, and isn't, a "brainstorming" A short history of brainstorming to understand its role Why the word "brainstorming" is politically correct
2. Good and bad brainstormingThe fundamentals for preparation The lessons from your own experience How to create time for brainstorming when you don't have enough time How to avoid "blamestorming"
3. The 7 most common problems with brainstormingDiscover the most common problems Poor environments for brainstorming Poor scoping of the brainstorm challenge Not managing the ownership issue Poor time management Poor people management Poor management of the different dimensions of creativity Poor follow-through
4. When to - and when not to - brainstormFind out when you need to brainstorm Discover the warning signs of when the brainstorming plan is not going to plan Learn how to identify when brainstorming is not suitable
5. The 3 best alternatives when brainstorming is not suitable6. Structured brainstorming - a new approach7. People managementThe different problems encountered when brainstorming Identify different people issues Learn about the different people profiles Learn 5 different techniques for people management at a brainstorm
8. What to do after the brainstormIdentifying the follow-through Learn to be tolerant of "IdeaPoo" Managing the follow-through Idea evaluation - how to avoid killing the "golden goose" ideas Idea nurturing - the key issues Further tools for evaluation and idea nurturing
9. Virtual brainstorming10. How to brainstorm in your sleepHow to structure your brainstorms to capitalise on "incubation" How to manage your "incubation" Learn how to brainstorm in your sleep
Course materialsThe Perfect Brainstorm Masterclass comes complete with a set of outstanding course materials designed to help you build on your new-found brainstorming skills even after the course is over. You receive a pack which contains: The Perfect Brainstorming Workbook and Course Notes: This 40-page Workbook is exclusive to those attending the course. The Workbook contains a comprehensive set of notes covering the main points of the Masterclass and also provides room for you to add your personal comments. It also contains the material for the training exercises along with helpful hints about how to approach the exercises in the most effective ways. The Workbook is a unique resource and remains a permanent reminder of the course content - and a valuable source of reference - long after the Masterclass has finished. The Upturn: your part in its rise, by course presenter Andy Green, is a 208-page paperback book packed with helpful information about how to think flexibly - and think flexibly faster. In the "age of disruption", where no-one knows what is going to happen next, the only certainty you have is yourself, your own capabilities and creative thinking - your resourcefulness.
Presenter profile: Andy Green One of the great strengths of the Perfect Brainstorming Masterclass is that it is run by a trainer who is a leader in his field. Andy Green is an expert and author on creativity, public relations, brand, word-of-mouth, and personal communications. He has inspired audiences and teams around the world - from San Francisco to Shanghai - to make the most of any situation so they can achieve more with less.
Andy is the author of Creativity in Public Relations, (fourth edition now out) which has been translated into Russian, Chinese, Polish, Indonesian, Croatian, Latvian and Korean. His latest book, The Upturn: your part in its rise, shows how each of us can improve our creativity and achieve more results by thinking more flexibly, and thinking flexibly faster. His book, Effective Personal Communications, shows how each of us can manage our "personal brands" to improve our impact on the world. Andy's other books include Overcoming Stupidity- in the world around you, which demonstrates how creative flexible thinking is the nemesis of stupidity, and A Minute with Tony Blair, inspired by a chance meeting with the then Prime Minister. Andy is a Fellow of the Chartered Institute of Public Relations and recipient of the Institute's Sir Stephen Tallents medal. His experience spans in-house from local government and utilities through to consultancy, working in all sectors. He is still a working partner with leading consultancies, founder of the consultancy creativity@work and the social enterprise, the Flexible Thinking Forum. As a trainer, Andy is passionate about bringing out the often untapped creative potential of all team members, and using his great energy, experience and enthusiasm to ensure Perfect Brainstorming Masterclasses are hard work, yet fun. His media profile includes numerous TV appearances for BBC, ITV, BBC Five Live, Sky News and various international media. Andy describes himself as "a mini global celebrity in a micro niche". He has delivered events for Microsoft in Seattle, eBay in Paris, the UK Government (Department of Health, Environment Agency), Etisalat in Dubai, Pace plc, Australian Broadcasting Corporation, various state government events across Australia, numerous UK universities, including Cambridge and Warwick, the British Council in Cairo, as well as the Chartered Institutes of Public Relations and Marketing. In a BBC radio profile of him, Andy named his greatest creative success as his two daughters. What people say...From reviews of Andy's latest book, The Upturn: "Reading this book is like being shot between the eyes with a enthusiastic creative, literal tommy gun. I may have to steal huge chunks of it to make myself look good." - Carl Hopkins, of Channel 4's Secret Millionaire. "A refreshing read as ever from Andy. This book demonstrates the value of taking a fresh look at an issue from a different perspective. Lots of helpful practical ideas here on how you can think flexibly to reframe business and personal challenges. This book won Size 10½ Boots book of the month - no mean feat!" - Bernard Savage, 10½ Boots. In-house coursesIf you have several people who would like to attend a Perfect Brainstorming Masterclass, why not book an in-house session at your own offices? We can run in-house sessions for a minimum of three participants. The fee for an in-house Masterclass is based on the number of participants: three, £495; four, £645; five, £795; six, £895; seven, £995; eight, £1,095; nine, £1,195; 10, £1,245. (All prices quoted plus VAT and, depending on location, agreed travel expenses may be charged at cost.) For other numbers or to hold the Masterclass at an alternative location, please ask for quotation. If you would like to book an in-house Perfect Brainstorming Masterclass or like further information:
Booking information
Perfect Brainstorming Masterclass Thursday, 11th November 2010 NLC, 1 Whitehall Place, London SW1A 2HE
£195.00 + £34.13 VAT = £229.13
Booking form
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